Red Sofa Campaign comes to St. Tammany
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Thursday, February 25, 2021
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The Red Sofa Campaign, which was launched in February at St. Tammany Health System’s Covington hospital, is part of a broader effort by the American Heart Association to raise awareness of heart disease and stroke. (Photo by Melanie Rudolph / St. Tammany Hospital Foundation)
If you’ve been in the lobby of St. Tammany Health System’s Covington hospital recently, you’ve probably noticed a red sofa positioned prominently just inside the main entrance – and you’ve probably also wondered to yourself, “What the heck is that all about?”
It’s all part of the Red Sofa Campaign, a yearlong social-media-driven campaign organized by the American Heart Association to spread awareness of heart disease and stroke, which causes one in three deaths among women each year, more than all cancers combined. Locally, the campaign is being headed up by St. Tammany Hospital Foundation.
Throughout the year, the sofa will go on tour, visiting various sites throughout the community. At each stop it will be accompanied by wellness information from the St. Tammany Health System cardiac teams. Additionally, members of the public being will be invited to post a photo of themselves on the sofa to social media and help spread the word about heart disease.
Officially, the Red Sofa Campaign starts Friday (Feb. 26) to close out the recognition of February as American Heart Month.
Learn more about the campaign on the foundation website – and watch for St. Tammany’s red sofa to turn up in places in the community throughout 2021.