October is here – and so is the 2025 Power of Pink campaign

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Wednesday, October 1, 2025

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October is here – and so is the 2025 Power of Pink campaign

STHS Communication Department, CommDept@stph.org

Joan Coffman - Power of Pink

St. Tammany Health System President and CEO Joan Coffman signs a pink-wrapped Sheriff’s Office vehicle at the launch of the health system's monthlong Power of Pink breast cancer awareness campaign. As part of the campaign, people can sign the Sheriff's vehicle in exchange for a $5 donation. (Photos by Tory Mansfield/STHS)

Dr. Angela Buonagura, a breast surgeon at St. Tammany Health System, helps kick off the 2025 Power of Pink breast cancer awareness campaign, which will run throughout the month of October.

Start your engines, St. Tammany.

For the sixth year running, St. Tammany Health Foundation is teaming with community partners for its Power of Pink breast cancer awareness campaign to raise money for local cancer care throughout October.

This time, though, it’s got company – and a little extra horsepower.

“Since May 2022, our Northshore neighbors have seen our Be Well Bus on local roads, bringing potentially life-saving mammograms directly into the community,” foundation Executive Director Nicole Suhre said. “Now, with the recent introduction of our Breathe Well ConneCTion, a similar vehicle focused on lung cancer screenings, we thought the time was right to team them up to tackle community health on two fronts.”

First comes the breast cancer campaign, formally St. Tammany United in Breast Health: The Power of Pink. It launched Monday with a pull-out-the-stops celebration (and a plethora of pink, naturally) at St. Tammany Cancer Center – A Campus of Ochsner Medical Center.

At month’s end, it will hand off to St. Tammany Health System’s lung screening team for St. Tammany United in Lung Health: The Power of Pearl, which will take the baton and continue to trumpet the value of screenings through November, Lung Cancer Awareness Month.

It’ll be a busy two months. But, if history is any guide, they will be a rewarding two months, once again showcasing the generosity of local residents and businesses – and putting all of the Northshore on the road to better health."

Kathleen Thomas, St. Tammany Health Foundation

“Breast cancer and lung cancer affect two different parts of the body, but they share one key thing in common: early detection has been proven to have a positive impact on survival rates,” Suhre said. “With these two leading-edge screening vehicles, an amazing team of care providers and, of course, the generosity of the community, we’re certain we’re on the road to making a difference.”

In addition to offering mammograms aboard the Be Well Bus throughout the month, the Power of Pink campaign – which gets key support from Presenting Sponsor Timeless Touch Medical Aesthetics and Partner in Prevention Sponsor AmBetter Health – will also invite locals to sign a pink-wrapped Sheriff’s Office vehicle as a fundraiser.

Additional money will be raised through give-back events hosted by local businesses as well as the sale of Power of Pink T-shirts designed by the Pink Ladies, a community-minded group of breast cancer patients, survivors and caregivers.

“I love my Pink Ladies,” the foundation’s Kathleen Thomas said. “Their stories, and by extension the shirt they designed, are powerful reminders of their strength – and, indeed, of the Power of Pink.”

November’s Power of Pearl campaign, presented by Chevron, will be highlighted Nov. 22 by the third annual Power of Pearl Lung Cancer Walk, hosted by the city of Covington at the Covington Trailhead, a free event to raise awareness of the value of screenings and to underscore the message that no one should travel the cancer journey alone.

“It’ll be a busy two months,” Thomas said. “But, if history is any guide, they will be a rewarding two months, once again showcasing the generosity of local residents and businesses – and putting all of the Northshore on the road to better health.” 


Want to make an impact? Visit STHfoundation.org/StTammanyUnited to learn more about the Power of Pink and the Power of Pearl campaigns.


Once again this year, the St. Tammany Parish Sheriff's Office invites people to sign its pink-wrapped Chevy Tahoe in exchange for a donation to benefit St. Tammany Health Foundation's annual Power of Pink breast cancer awareness campaign, which is formally titled St. Tammany United in Breast Health: The Power of Pink.

St. Tammany Health System President and CEO Joan Coffman, bedecked in pink, films a public service announcement during the kickoff for St. Tammany Health Foundation's 2025 Power of Pink breast cancer awareness campaign.

Members of the Pink Ladies sign the Sheriff’s pink-wrapped Chevy Tahoe.

Members of the Pink Ladies, a Northshore breast cancer advocacy group, wear their colors on their sleeves during the launch event for the 2025 Power of Pink campaign.

Dilly & Sons Bagelry of Mandeville is one of a number of local businesses offering give-back specials whereby proceeds of certain purchases are donated to the 2025 Power of Pink breast cancer awareness campaign.

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